From zodiac key cards and custom lobby art to personalized cosmic travel tips, discover how Sonesta is revolutionizing hospitality with stellar experiences that align with your cosmic energy.
When Sonesta Hotels, Resorts & Cruises introduced their new astrological-inspired look in 2025, they didn’t just add some zodiac decor and call it a day. They unveiled a concept that blends cosmic guidance with wellness experiences, to turn every stay into a personalized journey aligned with each guest’s astrological sign. Travel should be as much about the inner journey as the destination itself. Sonesta’s Chief Brand Officer, Elizabeth Harlow, explains this vision: “This evolution is designed to inspire mindfulness and renewal, creating an atmosphere where guests can truly unwind and travel from the inside out.”
Picture this: You walk into a Sonesta lobby and immediately feel a shift in energy. Colors wash over you—blush reds and pinks paired with pistachio and hunter green—deliberately chosen to evoke feelings of rejuvenation. While the green elements connect guests to nature, the blush tones provide a nurturing feeling of warmth.
Guest rooms in the recently renovated hotels feature soft, natural tones to enhance relaxation. But the true showstopper? A Tapestry of Self Portrait capturing attention in each lobby. These pieces aren’t just the standard art pieces found in most hotels, they’re custom-created for each Sonesta hotel by talented artists, with each portrait capturing the unique spirit and heritage of its respective property. Incorporating local details with historical references, the artwork tells each location’s story. Check them out here.
The Tapestry of Self Fort Lauderdale
The Tapestry of Self Irvine
The Tapestry of Self Denver
The real magic happens when you realize these portraits are mirrors rather than just decorations. Each piece invites visitors to reflect on their own life tapestry, encouraging introspection around relationships, experiences, and personal growth. Beyond creating the backdrop for perfect social media moments, each tapestry tells a unique tale that is authentic to the destination. A beachside resort could showcase ocean wildlife and local fishing traditions, while a city hotel might highlight cultural movements and architectural landmarks.
Zodiac Sign Key Cards
Sonesta Hotels, Resorts & Cruises aim to embrace astrology as a tool for personal discovery. The zodiac-inspired key cards aren’t just functional—they’re designed to spark conversation. Each card aligns with the brand pillar of Discovery, offering a playful, personal touch.
Even better, each zodiac sign has its own custom design, creating opportunities for strangers to bond over shared astrological traits. Whether you’re a comfort-loving Taurus or a curious Gemini seeking adventure, Sonesta provides a guide for travelers to find ideal gateways to further your own self-discovery. Look up your sign here.
Travel Tips Written in the Stars
Sonesta even partnered with influential astrologer and bestselling author Aliza Kelly to bring serious cosmic credibility to guests. Together, Sonesta and Kelly launched an exclusive video series “Your Sign to Stay Sonesta.” For every zodiac sign, she provides destination recommendations and personalized travel tips.
These cosmic elements don’t scream attention—they’re woven into a complete wellness experience that never feels manufactured. Guests naturally discover mindful moments throughout their stay: coloring coasters transform dinner into creativity, self-reflection cards surprise guests in unexpected places, motivational messages in elevators, and bedside sleep tips to help optimize rest. With a harmonious blend of bright green tea and fresh willow, the “Journey Within” bath amenities provide wellness rituals. Digital-free zones at each hotel help guests unplug with comfortable couches and curated bookshelves.
To create an unforgettable experience for our younger travelers, there are make-a-face sticker kits at check-in to create playful connections to the brand self-portraits in the lobby. It doesn’t stop there—new kids’ menus weave astrology into dining adventures.
Travel from the Inside Out
What’s emerging here isn’t just a hotel rebrand — it’s reinvention. Sonesta’s transformation represents something better than aesthetic changes – it’s a revolution in hospitality that prioritizes inner well-being alongside providing physical comfort. This approach proves that the journey truly does begin from within. Through astrology, mindfulness, custom artwork and wellness-focused amenities, Sonesta Hotels, Resorts & Cruises has crafted a new standard: a hospitality model that encourages personal growth, discovery, and a journey that begins from the inside out.
Follow @SonestaHotels for new, custom astrology content every month and get inspired on where to travel next. Sometimes it’s written in the stars.
Disclaimer: The suggested itinerary and points of interest are provided for informational and planning purposes only. Guests are encouraged to independently verify opening hours, availability, travel times, and any potential changes prior to visiting. The inclusion of any businesses, attractions, or destinations does not imply affiliation with or endorsement by Sonesta or its affiliates. Sonesta makes no representations or warranties regarding the accuracy or completeness of the information provided and assumes no responsibility for any inconvenience or loss arising from the use of this information.
